Digital Marketing and Analytics Skills Reflection

Throughout the module on digital marketing and analytics, I learned three key skills that will be useful to me if I pursue a career in digital marketing.

SWOT Analysis 

The first task of the digital marketing and analytics module was to create an infographic based on a company's digital marketing plan and make suggestions for improvement. One of the requirements was to conduct a SWOT analysis in order to understand the current performance of a business that I had chosen, Myprotein.

As a learner, the experience in writing a SWOT analysis has helped me able to critically understand how businesses are attracting customers. The analysis is a tool that identifies opportunities for businesses like Myprotein to improve and grow. For example, using the analysis I have identified Myprotein's weaknesses that have an opportunity to enable the business to target a larger audience which is to open a store.

My understanding of the difficulties that firms experience in competing with their rivals has improved thanks to the SWOT analysis. There will inevitably be issues as the competitive market expands, therefore it is imperative to address them as soon as they arise.

As a result, being able to see issues and find solutions has helped me become more intelligent and successful in my thinking, which will help me compete with rivals if I ever decide to start a business.

Website Analysis

The second skill I believe I have attained is the ability to conduct a website analysis. Using the Myprotein website, I had to identify the key features that make the overall experience satisfying enough for customers to use the service on a regular basis.

As a student, conducting a website analysis was difficult because it required me to identify the features that entice customers to use the service. Customers can easily assess Myprotein's homepage, which includes a search bar ready to be used for customers who know what product they want. The centre of the page contains deals to sway the audience's decisions, as well as categories to help the user identify the type of product they are looking for if they are unsure. The product includes an image that describes the product and displays the available colours, sizes, prices, and payment process.

The entire website analysis experience has taught me the importance of first impressions when competing with other businesses. Aesthetics, for example, is critical in capturing the attention of the audience. This leads to considerations about website accessibility and the question of what distinguishes my website from competitors. The final skill is identifying an online value proposition, which demonstrates the advantages of purchasing your products rather than those of your competitors.

In the future, my plan is to start my own business once I achieve my degree. The skills gained from the website analysis will allow me to design an accessible and appealing website that promotes my products and competes in the market I choose to pursue.

Article Evaluation 

The second work of the module on digital marketing and analytics requested me to evaluate an article on the topic of "Artificial Intelligence revolutionizing digital marketing" and to create a summary of its contents.

As a learner, the experience of conducting an article evaluation has given me the ability to critically analyze the components of the evaluation and determine whether it is a valuable source. For example, the theoretical framework is the research problem that introduces the topic of the article. This is followed by a discussion of research methods and design to investigate the concepts of AI and the current state of its application in digital marketing. Finally, sources are valuable because the results contain evidence from first-hand experiments such as targeting people to complete questionnaires and surveys.

This task taught me how to critically analyze a paper and use my detective skills to decipher the concepts of what the article is telling me. For example, it will make it easier to find and evaluate sources, as well as interpret what they are trying to say. The evaluation review has taught me the importance of using credible sources that provide backed-up data to prove the argument.

Other modules will require me to conduct article evaluations to write essays. This will benefit me to put the skills into practice and understand sources with ease and critically appraise the content with honest opinions.

Overall, the entire digital marketing and analytics module has greatly aided me in continuing to learn how to sell your items from many perspectives. Whether it entails researching how to build a website to market your goods or analyzing your competitors. It's all helpful, and I'm glad I attended the module.