Digital Marketing and Analytics Skills Reflection
Digital Marketing and Analytics Skills Reflection Throughout the module on digital marketing and analytics, I learned three key skills that will be useful to me if I pursue a career in digital marketing. SWOT Analysis The first task of the digital marketing and analytics module was to create an infographic based on a company's digital marketing plan and make suggestions for improvement. One of the requirements was to conduct a SWOT analysis in order to understand the current performance of a business that I had chosen, Myprotein. As a learner, the experience in writing a SWOT analysis has helped me able to critically understand how businesses are attracting customers. The analysis is a tool that identifies opportunities for businesses like Myprotein to improve and grow. For example, using the analysis I have identified Myprotein's weaknesses that have an opportunity to enable the business to target a larger audience which is to open a store. My understanding of the difficultie...